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Épisodes

20 épisodes

  1. Inside the Head of a CMO
  2. Get Your Freak On!
  3. Do You Need an Advisory Board?
  4. A Proposed AI Contribution Scale
  5. How Sellable Are You?
  6. Positioning, Strategy, and AI
  7. Employee Retreats for Remote-First Teams
  8. Productization (Again)
  9. Thirteen Signals Your Website Should Send
  10. Embrace the Marketing Mess
  11. Firms Most at Risk
  12. Pricing Resentment
  13. People vs. Profits
  14. Three Patterns of Lost Opportunities
  15. Why Clients Come, Stay, and Leave
  16. Is AI Going to Kill Labor-based Pricing?
  17. If I Were Starting a New Firm
  18. Decoy or Anchor?
  19. We Are All Closet Socialists
  20. Shower Your Way to Sales Success