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Эпизоды

20 эпизодов

  1. Inside the Head of a CMO
  2. Get Your Freak On!
  3. Do You Need an Advisory Board?
  4. A Proposed AI Contribution Scale
  5. How Sellable Are You?
  6. Positioning, Strategy, and AI
  7. Productization (Again)
  8. Embrace the Marketing Mess
  9. Firms Most at Risk
  10. Pricing Resentment
  11. People vs. Profits
  12. Three Patterns of Lost Opportunities
  13. Why Clients Come, Stay, and Leave
  14. If I Were Starting a New Firm
  15. Decoy or Anchor?
  16. We Are All Closet Socialists
  17. Shower Your Way to Sales Success