Product: Knowledge
Graphos Inc.
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies.Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today.Whether you're:An entrepreneur preparing to launch your first productA CMO looking to optimize your go-to-market strategyA product leader expanding into new marketsOr simply fascinated by what makes some products soar while others flopYou'll discover proven frameworks, real-world case studies,