Inside Partnering
Greg Portnoy: Remove Friction, Increase Revenue
14:55
Partnerships is a lot messier than it looks - and that messiness is actually the opportunity. At a Partnership Leaders breakfast during Dreamforce, Greg Portnoy, Founder and CEO of Euler, made a clear case: partnerships are objectively the most efficient go-to-market channel, yet the function is starved of the software and measurement tooling other GTM teams take for granted.
If you’ve worked…